Founder, Director of operations
Joe is a Marine Corps veteran, Award winning Bartender and a dedicated service industry professional. He has been part of multiple hospitality projects ranging from fine dining to nightclubs and boutique hotels. His love for the service industry originated from his military experience working in a fast-paced environment involving small unit leadership. As a mixologist he is a strong advocate for Latin spirits hosting various tequila and mezcal seminars, rum celebrations, reforestation efforts and staff trainings. Most importantly, he has dedicated his hospitality career to mentorship by promoting education, sustainability and lifestyle balance. He studied Public Health and Exercise Science at Portland State University and believes that “life is about choice so don’t choose a job, choose a lifestyle.”
Liquid Courage bartenders strive to be an example of lifestyle balance in and industry that is demanding both physically and mentally. While they are far from perfect they aim to be leaders and mentors with the understanding that a career in the beverage industry comes with a spotlight and a platform in which to inspire change. Whether they are behind the bar, serving as brand ambassadors or pursuing their other hobbies, they share a passion for hospitality and a desire to leave a positive impact in our industry.
Behind the Stick at: Botanist PDX
Career Highlights: Pacific Northwests’ Most Imaginative Bartender 2015 & 2016. Founder of Aperitif PDX pop-up series.
Hobbies: Craft beers and two-wheeled vehicles.
Behind the Stick at: Departure Lounge
Career Highlights: Patron Perfectionist regional finalist. Strong Water Beverages Ambassador. 2018 PDX Nog-off winner.
Hobbies: Anything outdoors specially mountain sports and kite boarding.
Behind the Stick at: Teote Mezcaleria
Career Highlights: Best Dancing Bartender at TOTC
Hobbies: Soccer, Climbing, Snowboarding and Dancing, Dancing, Dancing.