LIQUID COURAGE PDX
LIQUID COURAGE PDX
Confidence for your concept & lifestyle!

Our Values

 

confidence

We believe the power of Liquid Courage comes from the confidence it provides and make it our mission to spread confidence to all aspects of the hospitality industry in a way that promotes comradery, mentorship, and lifestyle balance

wellness

We are passionate about creating mentorship opportunities that promote a healthier lifestyle for the beverage industry and work with multiple organizations to benefit our community

Balance

Above all we believe the strength of our industry comes from cultural diversity, respect and equality therefore, we Promote Liquid Courage within the confines of responsibility and lifestyle balance

 
Condensation Background.jpg

Our Team

Collage.jpg

Joe Frade

Founder, Director of operations

Joe is a Marine Corps veteran, Award winning Bartender and a dedicated service industry professional. He has been part of multiple hospitality projects ranging from fine dining to nightclubs and boutique hotels. His love for the service industry originated from his military experience working in a fast-paced environment involving small unit leadership. As a mixologist he is a strong advocate for Latin spirits hosting various tequila and mezcal seminars, rum celebrations, reforestation efforts and staff trainings. Most importantly, he has dedicated his hospitality career to mentorship by promoting education, sustainability and lifestyle balance. He studied Public Health and Exercise Science at Portland State University and believes that “life is about choice so don’t choose a job, choose a lifestyle.”
 

Bartenders

Liquid Courage bartenders strive to be an example of lifestyle balance in and industry that is demanding both physically and mentally. While they are far from perfect they aim to be leaders and mentors with the understanding that a career in the beverage industry comes with a spotlight and a platform in which to inspire change. Whether they are behind the bar, serving as brand ambassadors or pursuing their other hobbies, they share a passion for hospitality and a desire to leave a positive impact in our industry.

 
Tanis Profile Pic.jpg

Estanislado Orona

Behind the Stick at: Botanist PDX

Career Highlights: Pacific Northwests’ Most Imaginative Bartender 2015 & 2016. Founder of Aperitif PDX pop-up series.

Hobbies: Craft beers and two-wheeled vehicles.

Cam Headshot.jpeg

Cameron Holck

Behind the Stick at: Departure Lounge

Career Highlights: Patron Perfectionist regional finalist. Strong Water Beverages Ambassador. 2018 PDX Nog-off winner.

Hobbies: Anything outdoors specially mountain sports and kite boarding.

fullsizeoutput_1005.jpeg

Antonio Gonzales

Behind the Stick at: Teote Mezcaleria

Career Highlights: Best Dancing Bartender at TOTC

Hobbies: Soccer, Climbing, Snowboarding and Dancing, Dancing, Dancing.

Our Team in the press

 

AT TAleS OF THE COCKTAIL